Copyright © Paul Birdsall, Your Online Success Partner
Online business networking is not only advantageous to the entrepreneur – it is a crucial component to online success. How can you compete with your fellow online entrepreneurs if you’re not marketing and developing your online presence? You can’t. By following a few simple steps, you can clinch your online marketing campaign and develop the network you need.
Utilize networking mediums, such as: Facebook, Twitter, LinkedIn, Nexopia and Flickr. It may sound time-consuming and narcissistic, but it’s a simple, free and quick way to link up with hundreds, eventually thousands, of people without ever having to meet them face-to-face. Doesn’t that sound less time-consuming than taking potential customers out for costly lunches?
Start a blog. Even if you have a website, start a blog – and update it daily! New content will keep your presence a priority on the internet. You can set your security settings to whatever works for you. Be careful to limit how much personal information you give out online. Such caution will pay off in the long run, as you can never forget that the internet is a fairly anonymous medium. By not revealing too much personal information, you can protect yourself, yet develop the exposure you need through online networking.
Link, link and then link some more. Target industry sites to link to your website and/or blog, as this will not only connect you with others in your field, but it will also raise your status with search engines. Remember: search engines like links; the more pages you create and link to your website, the more favourable your ranking will be. That’s the whole goal: for people to google key words linked to your industry and your website to be among the top in the search results...nobody looks at the seventh page of search results when they can get what they’re looking for on the first page.
Two key words: articles and press releases. If you’re not a writer, don’t pretend to be; you’ll only waste valuable networking time to be frustrated by your inability to write something that is marketable. Freelance writers and writing services are available online at a low cost. The more articles and press releases you can have written about what you do, the better. It all results in hits, links to your website and creates the traffic you need to increase your online sales.
If you start out with these few basic tidbits of advice, you will undoubtedly soar to financial freedom with your online success. Get networking with your online presence before your competition surpasses you!
Paul Birdsall teaches online marketing through his FREE 7 Day Online Success Boot Camp. You can learn more about Paul and take his online boot camp here: http://www.7DayOnlineBootCamp.com
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