Copyright © Paul Birdsall, Your Online Success Partner
What is Multi-Level Marketing?
Also known as affiliate or network marketing, the idea behind this type of marketing is that it rewards the seller not only for direct sales of products but for the recruitment of other affiliate marketers, as well as for the directing of traffic towards the parent company.
MLM has received a bad rep in the online world, often closely associated with scam
artists and pyramid schemes. When people hear the term Multi-Level Marketing, they
often mislabel it as unethical or even illegal.
So, is it illegal?
There is nothing illegal about Multi-Level Marketing; illegal activity tends
to occur due to the bad apples that are, in fact, running pyramid schemes, yet are
fronting themselves as legitimate MLM companies. Some of the biggest health &
wellness companies are large-scale affiliate marketers. They are driven by affiliate
partners who bring new customers back to the parent website, and they continue to
expand successfully, operating within the legal realms of honest MLM.
Why has MLM developed such a bad rep? The Internet is still a comparatively new social medium.
The growth and wealth of information offered by the online world is
infinite and unprecedented. The world is still in the early stages of learning how to
regulate the business side of the virtual world, and because of this uncertainty of how to
deal with the powers of the Internet, it!s still a free-for-all online. Because the Internet is
as anonymous as you want it to be, this is inviting to scam artists who want to make a
quick buck off of other people!s belief in “get rich quick” schemes.
Until we sort out how to regulate the online business world - and because of the
lightning speed growth of the Internet, we may never be able to - we must be very
cautious in the business we do and trust our instincts. Business is trial and error, and
this applies to the home-based business world on the Internet; you may have to try out
a few opportunities until you find the one that works for you.
The reality is you have to be careful with which mentor/affiliate marketing company you
choose to go with, since there is vast misrepresentation online, and it is difficult
(sometimes impossible) to police this fraudulent activity.
The best thing you can do to make sure you!re not on your way to becoming another
Internet statistic of being taken in by a scam artist is to research your company of
interest. Check out their reputation with the Better Business Bureau or whatever
business regulation industry you have faith in.
The next step is to look for others who have had experiences with the company you!re
researching. Check out testimonials - do they go anywhere, or simply lead you to
spam? Is your mentor available for support, leadership and training? Can you actually
get a hold of your mentor, whether it!s by phone, through email or even in person? Do
the sign-up fees (if there are any) seem inflated and unreasonable? Trust your instincts
- they're usually right.
If an MLM company is operating ethically and legally, there are legitimate business
opportunities for affiliate partners. There are endless business ventures via the Internet,
just be cautious in who you choose to go with and put your faith in. If you head into the
home-based business world of Multi-Level Marketing with both eyes open, the possibility of making real money does exist - you just have to find it by developing skills and treating it like a serious business.
Paul Birdsall teaches online marketing through his FREE 7 Day Online Success Boot Camp. You can learn more about Paul and take his online boot camp here: http://www.7DayOnlineBootCamp.com
You can also learn more about me at Facebook: http://www.facebook.com/people/Paul-Birdsall/816710462?
Saturday, May 30, 2009
Friday, May 15, 2009
Here's Why You Should Start A Home-Based Business Online
Copyright © Paul Birdsall, Your Online Success Partner
Economic times are tough. Your credit card debt is taking you forever to pay off. You’re worried about job security. Your mortgage is high. Your bills are endless. You feel like you can never get ahead when you’re barely getting by. You need another source of income, but between your full-time job, family and other commitments, you just don’t have the time. The answer: start a home-based business.
Welcome to the Internet. If you want to get out of debt, get ahead and create a secondary source of income for your family, the best way to do this is to start thinking out of the box and start thinking online. There are a number of ways to make money through the Internet, here are just a few:
Multi-Level Marketing (MLM): this is also known as Network Marketing. This is a form of marketing that compensates sellers for both the product they sell and the sales from people they have directed to the company. Those involved with MLM are usually rewarded on a commission basis, through a trickle- down effect: a customer base is expanded through MLM, whereby each marketer is granted a commission as the network expands. Successful MLM results in a number of people receiving royalties from the sales of one person. Successful MLM utilizes social networking mediums such as Facebook, LinkedIn and Twitter.
Direct Sales Marketing: this is a form of marketing, usually unsolicited, which involves the seller directly sending messages to the consumer (through emails, phone calls, etc.). The consumer directly responds to the seller, such as by calling a toll-free number or going to a website. This is also referred to as direct response marketing, and it’s more personal than some other forms of marketing. Some online channels of Direct Sales Marketing include: email, Internet banner ads and pay-per-click ads.
Affiliate Marketing: this is a form not too dissimilar from MLM, but focuses less on building networks and more on driving traffic to websites. Affiliates make money from their marketing efforts for the visitors and/or customers (traffic) brought to various websites. Some common channels for Affiliate Marketing include: search engine optimization (SEO), email marketing and paid search engine marketing. This concept of revenue sharing is becoming increasing popular among Internet marketers.
These are only a few ways to tap into the world of Internet marketing. The best way to start making a solid secondary income is to begin a home-based online business – be it selling products for a company, building networks, selling advertising space on your own website or being paid to drive traffic to various websites. There are so many ways to tap into the online marketing world from the comforts of your own home. Join thousands of others just like you who have reaped the benefits of having a home-based business.
Paul Birdsall reviews popular home business ideas and opportunities. Paul's most popular home business recommendation is the MyPartnersInProfit joint venture system at: http://www.OnlineCopyCatBluePrint.com where you can get your own proven money-making website setup in just minutes!
Economic times are tough. Your credit card debt is taking you forever to pay off. You’re worried about job security. Your mortgage is high. Your bills are endless. You feel like you can never get ahead when you’re barely getting by. You need another source of income, but between your full-time job, family and other commitments, you just don’t have the time. The answer: start a home-based business.
Welcome to the Internet. If you want to get out of debt, get ahead and create a secondary source of income for your family, the best way to do this is to start thinking out of the box and start thinking online. There are a number of ways to make money through the Internet, here are just a few:
Multi-Level Marketing (MLM): this is also known as Network Marketing. This is a form of marketing that compensates sellers for both the product they sell and the sales from people they have directed to the company. Those involved with MLM are usually rewarded on a commission basis, through a trickle- down effect: a customer base is expanded through MLM, whereby each marketer is granted a commission as the network expands. Successful MLM results in a number of people receiving royalties from the sales of one person. Successful MLM utilizes social networking mediums such as Facebook, LinkedIn and Twitter.
Direct Sales Marketing: this is a form of marketing, usually unsolicited, which involves the seller directly sending messages to the consumer (through emails, phone calls, etc.). The consumer directly responds to the seller, such as by calling a toll-free number or going to a website. This is also referred to as direct response marketing, and it’s more personal than some other forms of marketing. Some online channels of Direct Sales Marketing include: email, Internet banner ads and pay-per-click ads.
Affiliate Marketing: this is a form not too dissimilar from MLM, but focuses less on building networks and more on driving traffic to websites. Affiliates make money from their marketing efforts for the visitors and/or customers (traffic) brought to various websites. Some common channels for Affiliate Marketing include: search engine optimization (SEO), email marketing and paid search engine marketing. This concept of revenue sharing is becoming increasing popular among Internet marketers.
These are only a few ways to tap into the world of Internet marketing. The best way to start making a solid secondary income is to begin a home-based online business – be it selling products for a company, building networks, selling advertising space on your own website or being paid to drive traffic to various websites. There are so many ways to tap into the online marketing world from the comforts of your own home. Join thousands of others just like you who have reaped the benefits of having a home-based business.
Paul Birdsall reviews popular home business ideas and opportunities. Paul's most popular home business recommendation is the MyPartnersInProfit joint venture system at: http://www.OnlineCopyCatBluePrint.com where you can get your own proven money-making website setup in just minutes!
Wednesday, May 13, 2009
Online Networking: Getting Connected
Copyright © Paul Birdsall, Your Online Success Partner
Online business networking is not only advantageous to the entrepreneur – it is a crucial component to online success. How can you compete with your fellow online entrepreneurs if you’re not marketing and developing your online presence? You can’t. By following a few simple steps, you can clinch your online marketing campaign and develop the network you need.
Utilize networking mediums, such as: Facebook, Twitter, LinkedIn, Nexopia and Flickr. It may sound time-consuming and narcissistic, but it’s a simple, free and quick way to link up with hundreds, eventually thousands, of people without ever having to meet them face-to-face. Doesn’t that sound less time-consuming than taking potential customers out for costly lunches?
Start a blog. Even if you have a website, start a blog – and update it daily! New content will keep your presence a priority on the internet. You can set your security settings to whatever works for you. Be careful to limit how much personal information you give out online. Such caution will pay off in the long run, as you can never forget that the internet is a fairly anonymous medium. By not revealing too much personal information, you can protect yourself, yet develop the exposure you need through online networking.
Link, link and then link some more. Target industry sites to link to your website and/or blog, as this will not only connect you with others in your field, but it will also raise your status with search engines. Remember: search engines like links; the more pages you create and link to your website, the more favourable your ranking will be. That’s the whole goal: for people to google key words linked to your industry and your website to be among the top in the search results...nobody looks at the seventh page of search results when they can get what they’re looking for on the first page.
Two key words: articles and press releases. If you’re not a writer, don’t pretend to be; you’ll only waste valuable networking time to be frustrated by your inability to write something that is marketable. Freelance writers and writing services are available online at a low cost. The more articles and press releases you can have written about what you do, the better. It all results in hits, links to your website and creates the traffic you need to increase your online sales.
If you start out with these few basic tidbits of advice, you will undoubtedly soar to financial freedom with your online success. Get networking with your online presence before your competition surpasses you!
Paul Birdsall teaches online marketing through his FREE 7 Day Online Success Boot Camp. You can learn more about Paul and take his online boot camp here: http://www.7DayOnlineBootCamp.com
Online business networking is not only advantageous to the entrepreneur – it is a crucial component to online success. How can you compete with your fellow online entrepreneurs if you’re not marketing and developing your online presence? You can’t. By following a few simple steps, you can clinch your online marketing campaign and develop the network you need.
Utilize networking mediums, such as: Facebook, Twitter, LinkedIn, Nexopia and Flickr. It may sound time-consuming and narcissistic, but it’s a simple, free and quick way to link up with hundreds, eventually thousands, of people without ever having to meet them face-to-face. Doesn’t that sound less time-consuming than taking potential customers out for costly lunches?
Start a blog. Even if you have a website, start a blog – and update it daily! New content will keep your presence a priority on the internet. You can set your security settings to whatever works for you. Be careful to limit how much personal information you give out online. Such caution will pay off in the long run, as you can never forget that the internet is a fairly anonymous medium. By not revealing too much personal information, you can protect yourself, yet develop the exposure you need through online networking.
Link, link and then link some more. Target industry sites to link to your website and/or blog, as this will not only connect you with others in your field, but it will also raise your status with search engines. Remember: search engines like links; the more pages you create and link to your website, the more favourable your ranking will be. That’s the whole goal: for people to google key words linked to your industry and your website to be among the top in the search results...nobody looks at the seventh page of search results when they can get what they’re looking for on the first page.
Two key words: articles and press releases. If you’re not a writer, don’t pretend to be; you’ll only waste valuable networking time to be frustrated by your inability to write something that is marketable. Freelance writers and writing services are available online at a low cost. The more articles and press releases you can have written about what you do, the better. It all results in hits, links to your website and creates the traffic you need to increase your online sales.
If you start out with these few basic tidbits of advice, you will undoubtedly soar to financial freedom with your online success. Get networking with your online presence before your competition surpasses you!
Paul Birdsall teaches online marketing through his FREE 7 Day Online Success Boot Camp. You can learn more about Paul and take his online boot camp here: http://www.7DayOnlineBootCamp.com
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